Discover Swiss-made watches at the best prices in central Zürich.
All timepieces are 100% authentic, Swiss-made, and come with official certificates. These are genuine outlet prices, no compromise on quality.
Silver case · White dial · Brown leather · Swiss ETA movement
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Steel bracelet · Blue dial · Tachymeter bezel · 200m water resistant
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Mother of pearl dial · Diamond indices · Gold-tone mesh bracelet
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Black PVD case · Luminous hands · Unidirectional bezel · Rubber strap
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Swiss made with elegant gold-plated details and hand-painted motifs, crafted with timeless care.
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Faceted crystal · Gold plated case · Blue leather strap · Hand-assembled
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Contact UsEvery watch is 100% Swiss-made, sourced directly from authorised channels.
Genuine outlet prices, up to 50% off retail. No hidden fees, no gimmicks.
Every timepiece ships with an official certificate and manufacturer warranty.
Non-EU visitors qualify for VAT refund. We handle all the paperwork.
Since opening our doors in the heart of Zürich, we have dedicated ourselves to making Swiss craftsmanship accessible to everyone. We believe that owning a genuine Swiss watch should not be reserved exclusively for luxury budgets.
Our outlet model allows us to bring authentic, certified Swiss timepieces to travellers and locals alike at prices that genuinely reflect value, not inflated retail markups.
Beyond watches, our store captures the spirit of Switzerland: vibrant souvenirs, quality luggage, and the warm hospitality this city is known for.
Discover Zürich's destination for premium Swiss watches and authentic souvenirs. Explore our carefully selected collection of luxury timepieces, travel accessories, magnets, gifts, and more—all in one store.
Seit über 120 Jahren steht die Schweizer Traditionsmarke für Qualität, Innovation und moderne Taschenmesser.
Premium hardshell suitcases in Switzerland's signature red. Highly durable, 360° wheels, and TSA locks.
Premium cotton T-shirts featuring modern minimalist designs of Zürich and the Swiss Alps.
Iconic Swiss cross caps and hats. The perfect accessory for your Zürich adventure.
Hand-crafted 3D magnets of Grossmünster, Bahnhofstrasse, and traditional Swiss motifs.
Robust and stylish bags designed for your travels or as a useful Swiss souvenir.
Conveniently located near Zürich Hauptbahnhof, just a 5 min walk from the main station.
Looking for a specific watch model? Special gift for someone? We're here to help.
No appointment needed. Visit our store 7 days a week and explore our full collection in person.