Swiss ruggedness since 1884
Victorinox is the best known Swiss brand in the world – and its watches carry the same uncompromising engineering as the legendary Swiss Army Knife.
Over 700 Swiss Made models in stock – Victorinox, Wenger, Roamer, Jowissa and more. With certificate, manufacturer warranty and honest advice, five minutes from Zurich main station.
Every watch is Swiss Made, comes with an official certificate and full manufacturer warranty. Genuine outlet prices, no compromise on quality.
Victorinox is the best known Swiss brand in the world – and its watches carry the same uncompromising engineering as the legendary Swiss Army Knife.
Wenger builds watches for people who actually use them.
Roamer is one of the oldest Swiss watch brands still in business.
Jowissa is known for one of the most beautiful details in Swiss watchmaking: the faceted crystal that refracts light like a gemstone.
Jacques du Manoir stands for feminine Swiss watches with mother of pearl dials, diamond indices and understated shine.
André Mouche is craftsmanship on the wrist: gold plated cases, hand painted motifs and floral details that are hard to find anywhere else.
Every watch is Swiss Made and sourced through authorised channels. No grey market, no copies.
Up to 50 percent below RRP. The advantage comes from our business model, not from cutting corners.
Every watch comes with the official certificate and the full manufacturer warranty.
Visitors resident outside Switzerland get the VAT back. We handle the paperwork.
We opened our store on the Limmatquai because we share a simple conviction: a genuine Swiss watch should not be reserved for luxury budgets alone.
Our outlet model lets us offer certified Swiss Made timepieces at prices that reflect actual value rather than an inflated shop price. Same brands, same warranty – just without the surcharge for the most expensive location in town.
Alongside watches we carry what gives this city its character: Swiss pocket knives, luggage and souvenirs. Come by, have a look around, and take your time.
Watches, pocket knives, luggage and souvenirs – all under one roof on the Limmatquai.












If you want to take something home from Switzerland, you will find more here than the usual kiosk fare.

For over 120 years the Swiss heritage brand Swiza has stood for quality and innovation. Modern pocket knives with distinctive design and Swiss manufacturing.

Hardshell suitcases in Swiss red. Durable, with 360 degree wheels and TSA lock – built for long journeys and busy baggage belts.

T-shirts in high quality cotton with modern, minimalist motifs of Zurich and the Swiss Alps.

Caps and hats with the Swiss cross. The accessory that looks good in every photo from Zurich.

Handcrafted 3D magnets featuring the Grossmünster, Bahnhofstrasse and traditional Swiss motifs. The classic keepsake.

Sturdy, understated bags for travel – as a companion on the road or a practical Swiss souvenir.
One store, right in the city – easy to reach from Zurich and the wider region.
Yes. Every watch in our range meets the legal criteria of the Swiss Made label and comes from authorised sources. Each watch includes the official certificate.
Because our business model is different. We do not pay prime rent in the most expensive location and we do not invest in elaborate brand staging. We pass that cost advantage straight on to our customers.
Yes, the full manufacturer warranty – two to three years depending on the brand. You receive the warranty certificate together with the watch.
We are open Monday to Saturday from 10:00 to 19:30. The store is closed on Sundays.
Yes. Call us on 044 262 31 11. We will check whether the model you want is in stock and put it aside for you.
If you are resident outside Switzerland and export the goods, yes. We issue the necessary forms and explain the process.
At Limmatquai 104 in 8001 Zurich, about five minutes on foot from the main station and right by the old town.
Of course. Just come by during opening hours, no appointment needed.
Looking for a particular model, a specific brand or a gift? Write to us – we usually reply the same day.
Call us or write to us. We will tell you honestly whether we have it in stock – and put it aside for you on request.
If you want to know whether a model is currently in stock, call us directly. We will check straight away.