About us – your watch outlet on the Limmatquai
One store, eleven Swiss brands and the conviction that a genuine Swiss watch should not cost a fortune.
Why we exist
Zurich is a watch city. Anyone looking for a Swiss watch here finds dozens of shop windows within a few hundred metres – and usually prices well above what the watch is actually worth. A large part of that is not material and craft, but prime location rent, advertising and brand staging.
We deliberately chose a different path. Our store is on the Limmatquai, easy to reach but not at the most expensive address in town. We do not invest in glossy campaigns. What we save, we pass on in the price.
How we work
We sell Swiss Made watches from authorised sources only, each with an official certificate and full manufacturer warranty. No grey market, no replicas, no unclear provenance.
We also say what we do not have. If a model is out of stock or a brand is not part of our range, you will hear it directly. We would rather give an honest answer than make a sale nobody is happy with afterwards.
Who comes to us
Our customers are a mixed group: people from Zurich looking for a solid everyday watch. People from Winterthur, Zug and the wider region for whom the half hour journey is worth it. And visitors from abroad who want to take home a genuine Swiss watch instead of paying several times as much at the airport.
What they share: they want to know what they are buying. That is exactly what we take time for.
What you can rely on
Swiss Made only
Exclusively watches meeting the legal Swiss Made criteria.
Certificate with every watch
Official manufacturer certificate and full warranty, without exception.
Honest answers
We tell you when something is out of stock or not the right fit.
No sales pressure
Have a look around at your own pace. Advice is there when you want it.
How to find us in Zurich
One store, right in the city – easy to reach from Zurich and the wider region.
Contact & enquiry
Looking for a particular model, a specific brand or a gift? Write to us – we usually reply the same day.
- Price on request — The phone is faster
- Certificate included
- Open Mon–Sat until 19:30
Looking for a particular model?
Call us or write to us. We will tell you honestly whether we have it in stock – and put it aside for you on request.